What Is PLR And How Could You Be Making Money With Private Label Rights TODAY?
While running your online business you may have come across the term PLR and wondered what it meant? PLR stands for private label rights, which basically means that you can use the content within your own business and claim the author/creator rights for that product and not have to pay any type of royalty or be sued for plagerism.
Private Label Rights is just one type of license that comes with buying information products online. Among those, Private Label Rights are considered as the most moneymaking and rewarding, mainly because you completely own the product and can do with it as you wish as well as include affiliate links and promote your other products.
Private Label Rights are represented in a certificate or license that is attached with an “information item.” The basics of PLR is to permit buyers to transform, reorganize, split, add, change, or improve the elements of the said product to make it a unique product.
One of the best things about Private Label Rights is that you can actually do the same thing inversely. For instance, if you were able to buy a set of information products like a collection of articles with PLR, you can easily bring them together into an ebook or report without the risk of being sued for copyright infringement as you own the copyright.
Just so that you are aware of the difference between the different licenses here is a quick rundown of the other types you may come across.
- Resell Rights – This is where you buy or get a free product and when you resell it, you keep 100% of the profits. This might be a great way to increase your profits, however if the product becomes out of date then there is nothing you can do, unless the author gives you an updated version.
- Master Resell Rights – This is where you buy or get a free product and just like resell rights products you get to keep 100% of the sale, however you can also resell the resell rights to others as well, which is often more profitable than just having resell rights on their own.
- Personal Rights – This is where you can only use your purchase for personal use, in other words you can’t resell or edit the content. This license probably accounts for the majority of information products that are sold online.
Tip: There is no reason why you can’t use PLR to create a product and change the rights on it to resell rights (RR) or master resell rights (MRR) and sell it that way as a way of promoting your products.
What Types of PLR Products Are Available?
- PLR Articles – These are the most commonly used and created of all plr products. They usually come in packs of 5 or 10 and can be used to create content for websites and blogs, or perhaps rewritten and submitted to article directories to create backlinks for your site. If you have ever come across any plr articles then you will know that there are different levels of quality for these products, so if you are using these to promote your business and your brand, it is better to pay for quality than be fooled into using free or cheap plr and suffering the costs later on.
- PLR Reports – These are usually anything between a few pages to around 40 pages in length and are usually used as either opt-in reports or bonus/giveaway reports by marketers. They can also be sold for a low cost entry product $7 – $27, depending on the amount of effort you put into editing and rebranding them with images, ecovers, sales page etc.
- PLR Audio – These products can be used to create podcasts or again be offered as a giveaway when someone signs up to your mailing list. You can add the audio into a package and sell it as well, or perhaps get the audio transcribed and sell it as a package.
- PLR Video – These products are usually instructional or promoting a product, as in a product review. PLR videos are becoming more and more popular and depending on why you are using plr, it may be something to add to your business materials. These are also becoming popular for offline marketers as they use the videos for their offline clients.
Why Use PLR Products?
Buying private label right (PLR) products you usually not only save yourself time having to create the product but also having to think up a product to create as getting started and following through is often the biggest stumbling block for online marketers.
PLR products can usually be bought for about a dollar a page (around 500 words) which is much cheaper than hiring someone to write unique content for you, especially well written content that some PLR products are. Or taking the example above, it also gets you creating products much faster than starting from scratch, therefore making a profit faster too. As we all know, speed of execution is essential for online success.
So for those who are not yet aware of the rewards of using Private Label Rights, here is a list of some of the advantages:
1. Getting Your Name/Brand “Out There”.
With PLR you can easily acquire information products that you can use as your own. The more products you have online, whether these are paid or free, as part of your product range or for marketing purposes, the better as it’s a great way to broaden your marketing reach – FAST!
2. It triggers creativity.
One of the best things about PLR is that you can be creative in a thousand and one ways. Starting a product is often the hardest thing to do, especially if you have lots of ideas and no starting point. Buying PLR gives you that starting point which can trigger tips you want to add or perhaps has added information that you hadn’t thought of before. You can use your PLR to expand the product or turn it into different types of media. The more you do this, the more creative you will become.
Many PLR products are generic and it can be very easy to come up with different niches that it could be used in so instead of being a generic product, it becomes a niche specific product several times over, earning extra profits for you. The more creative you are about how you use your PLR products, the more profits you can earn.
3. Create products.
By mixing PLR products with your creativity you can quickly get set up with a few entry priced products for your business that can be used to give potential customers a taste of what your business offers or you can rebrand the PLR product with your own branding and give it away to existing customers to give them added value.
With the different types of PLR products available you could combine articles, audio and video PLR into a home study course which will have a higher value than creating products on their own.
Remember to add your affiliate links to these products when you are promoting other products and services to add yet more income streams to your business.
Written articles can be recorded to make audio products, they can also be turned into video products or perhaps added together to make a report or an ebook.
How to Make Money with PLR
There are a wide variety of ways to make money with PLR products, both directly and indirectly. The thing with PLR products is to get creative in how you reuse them. Hopefully the following examples will get your creative juices flowing!
Profiting Directly From PLR
Profiting directly from PLR is when your PLR product directly sends money into either your PayPal or bank account. It sounds simple and obvious to resell your PLR purchase to other people, making the purchase pay for itself over and over again. Although a great idea, and in some cases it can be done, many of the more reputable PLR sources don’t allow you to resell your PLR purchases, so what can you do to profit directly when the obvious isn’t allowed?
Although reselling the PLR product you’ve just bought as it is is often not allowed, editing it and adding your own details IS allowed and encouraged. Once you’ve edited the product in order to create a unique product for yourself you need to decide on the rights you are going to sell with it. You may decide to sell personal rights to the product for $x and as an upsell sell the resell rights for $x+y.
If you’ve bought a PLR article pack, then you could easily add the articles together into one product, edit the content, adding your details and new graphics and sell it as a report, same goes for buying report and ebook PLR products.
Before selling your product in this format, it’s always good to look at ways to indirectly profit from your PLR purchase to maximise the income streams you can create from your purchase.
Profiting Indirectly From PLR
It is very easy to profit indirectly when you use PLR products whether using it as promotional tools for the products and services that you sell or by embedding affiliate links within the content when referring to a third party product or service.
Many internet marketers buy product review PLR packs where each article is a review of a particular product that they then add to their blog, web 2.0 websites or article directories with an affiliate link to the product so if anyone clicks on the link, they get paid. This is a great example of profiting indirectly from PLR.
Using your PLR articles and submitting them to other websites to gain backlinks to your “money” website is another indirect way to profit as the more backlinks you have, the better your search engine rankings should be.
Making Money With PLR Articles
There are more people who know about PLR products than actually use them and by capitalizing on this you can use this to your advantage. PLR has had a bad reputation for providing content with spelling and grammar mistakes, also one of the biggest problems was that when reading it, it didn’t make sense half the time. Yes these product still exist however there are many more reputable PLR writers out there that you CAN rely on for accuracy as well as being affordable.
There have been several examples of how to make money from PLR articles already in this guide but as articles are the main PLR purchase for most internet marketers here is a quick run down again:
- Edit/Spin the article and submit it to article directories and web 2.0 websites to gain backlinks to your website and profit indirectly from the articles.
- Add affiliate links to your articles and rather than send visitors who click your links directly to the affiliate offer, send them to a landing page to get a free report, which leads us to number 3…
- Take PLR articles on the same subject and create a free report to giveaway and use to build up your mailing list. Remember to add affiliate links where appropriate AND links back to your website(s) and other products/services.
- Create a report to giveaway to your existing mailing list to thank them for staying as a subscriber.
- Add the PLR article to your website to build up your content.
- Turn your article into a video (look in the resources section for details).
- Record the article as an audio.
Making Money With PLR Reports & eBooks
As you have seen in the previous section, the PLR articles that you buy can also be made into reports or even ebooks so you can use the profit strategies from that section here too.
Submit the reports that you are giving away free to document submission websites such as DocStoc.com. Although you may want to keep your reports just for your subscribers, it is often a good idea to submit them to as many of these sites as you can with the view of getting your name and report infront of as many people as possible and profit from this indirectly by them downloading your report and clicking on the links inside.
Sell the report! Remember to change the title and add your own unique graphics for it to stand out.
Sell the report for $7 and set it up so that you get others (affiliates) to get the entire $7 as an instant payment and have a one time offer (oto) set up to profit from, using another related PLR report. This way you are building your mailing list with buyers who are more likely to buy from you again, instead of a list of freebie seekers. There is a simple script you can use and the details are in the resources section.
Use the report as a starting point and bulk it up into a course or any type of product with more perceived value. Once you have completed the product for sale, giveaway the free report with a link to your paid product. If you have affiliates for your product, allow them to rebrand the report with their affiliate links and give it away to their subscribers.
Edit the report to promote an affiliate product you are promoting, adding your affiliate link and give it away. It’s a good idea to have an opt-in attached to this strategy so that you can repeat mail to your mailing list. Yes, the money is in the list!
Sell or offer resell rights or master resell rights to your edited report to make the report become viral.
Making Money With PLR Videos
Videos are becoming more and more popular within the PLR field. There are a wide variety of reasons that you should be adding plr videos to your product/marketing mix and here are just a few ways that you can profit from using them.
As was mentioned previously, you can turn your PLR articles into videos and submit them to video distribution sites, remember to have your website details within the video.
If you are using a product review video, submit it to YouTube and before embedding the link to your own website or web 2.0 site, add your affiliate link using LinkedTube.
People have different learning styles and many prefer to watch a video to show them how to do something online and there is a wide variety of these types of PLR videos around. Buying PLR videos will save you time creating them and build yourself up to be an expert in your field in no time.
You can buy PLR video courses that are ready for you to add your own details and then can be packaged up to sell. Don’t stop at thinking about selling these videos online but look to sell them offline too which can be a very lucrative market.
Making Money With PLR Software
PLR software has been around for many years under the term “white label” and has usually been very expensive. For example you may have come across different versions of 1ShoppingCart or Aweber, these use the same scripts as the original but have been rebranded to look original and in many cases has cost thousands of dollars to do this. Luckily, there are more affordable PLR software options available now.
For many web designers and developers or internet consultants who rely on differentiating themselves from the crowd, having PLR software that they can brand for their own use can do just that. It’s often great for internet marketers to use for themselves, rebrand it as their own and sell it on. The only downside of this is if the software needs upgrading, it’s usually then your responsibility to upgrade it until your PLR supplier has offered upgrades too.
Buying PLR software and rebranding it with your name allows you to brand yourself as an expert in your field as those not “in the know” believe that having software with your own branding must be expensive. You can also offer to brand the software with your clients details (if the PLR license allows you to do so).
PLR software purchases also allow you to create bigger products around the software, teaching users how to use the software effectively and as it has your brand on the software your course is automatically unique to others available on the market.
