A mini site is just like a mini store.

It’s small, it’s not selling everything on the planet and then some, but it’s geared towards being a fun, even a one man team business but with a large income potential and a very good ROI.

So, when thinking about marketing minisites you would be better off comparing them to a one item shop rather than a SuperMarket.

Start small, grow HUGE with Good mini site design

Think of these mini sites as you were to open a brick and mortar shop where you would only sell ONE item (one kind of bread), but where your income would also be built on upsells (sell the buyer a knife, then plate, then a table and why not even the house where he could eat that bread. Get the idea?)

The pocket knife of good sales men is a good mini site

So no matter you’re actually selling a product on a marketing mini site or simply running a content mini site you should always keep in mind that the whole reason of owning a mini site is to target a niche, a small one, and try to dominate that. But for that you need more than just a good mini site design. For a succesful mini site you need a traffic strategy, a sales funnel and a good marketing plan.